Marketing

Business Structure: Which Works Best for You

Posted in Feb, 19th, 2019 Marketing, News & Views by AMAC Small Business Solutions

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When you start a new business, one of the first decisions you’ll have to make is how to structure your company. This choice can be critical to the future health of your business. Taking time up front to consider the pros and cons of each possible structure will likely save you many headaches in the…

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39% of Businesses Use Texting to Talk to Customers – How Can Yours?

Posted in Feb, 19th, 2019 Marketing, News & Views by AMAC Small Business Solutions

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A new study from Zipwhip  underlines the importance texts have on making your small business a success.  In fact, their 2019 State of Texting Report  says that 39% of businesses use some kind of texting to communicate with clients. Small Business Trends got in touch with Scott Heimes, Chief Marketing Officer at Zipwhip, to find out more about the…

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Chatbots for Customer Service: How Small Businesses are Using Them

Posted in Feb, 12th, 2019 Marketing, News & Views by AMAC Small Business Solutions

Chatbots are computer programs that are able to converse with people online using human-like speech. They’re common within messaging apps and live chat features to help businesses answer customer queries, increase sales and save time. And they’re getting more popular by the day. In fact, 80 percent of businesses plan on using chatbots by 2020,…

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VoIP 101: What is It and Why Does Your Business Need It?

Posted in Feb, 12th, 2019 Marketing, News & Views by AMAC Small Business Solutions

In what now is a tech-savvy business world, communication happens more frequently and on more diverse tools than ever before. From chat platforms to video conferencing, modern communication tools such as Voice over Internet Protocol (VoIP) allow colleagues to conduct business from anywhere in the world. You might be asking yourself, “What exactly is VoIP”?…

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9 Ideas for Transforming Your In-store Checkout Space

Posted in Feb, 5th, 2019 Marketing, News & Views by AMAC Small Business Solutions

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Is the in-store checkout counter becoming obsolete? Doing away with cashiers altogether is pretty extreme. However, in a recent survey by Zebra, 80% of retail decision-makers and 49% of retail associates believe new technology is making the traditional checkout area less necessary than it used to be. Cloud-based point-of-sale systems that run on tablets and smartphones allow you…

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Small Businesses Giving Back Makes a Big Impact on Local Communities

Posted in Jan, 22nd, 2019 Marketing, News & Views by AMAC Small Business Solutions

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Martin Luther King Jr. Day, also known as the MLK Day of Service, was on January 21, 2019, and in honor of the holiday, SCORE researched how small businesses give back to their communities. SCORE’s recent infographic, “Small Business Charitable Giving: Big Impact on Local Communities,” delves into how charitable donations from small businesses improve local…

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Small Business Customer Experience: How to Get It Right in 2019

Posted in Jan, 22nd, 2019 Marketing, News & Views by AMAC Small Business Solutions

What’s your game plan for 2019 to grow your business? Have you thought about focusing on customer experience? In this article, you’ll learn why customer experience is crucial for small business growth and the steps needed to deliver a top-notch experience for your customers. Does getting high-quality leads in your small business feel like finding a needle…

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How to Build Your Small Business Brand with Facebook Groups

Posted in Jan, 15th, 2019 Marketing, News & Views by AMAC Small Business Solutions

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You’ve surely noticed how increasingly difficult it has become to have your content seen on Facebook. With the social media platform’s algorithm in constant flux to improve the user experience, brands’ status updates aren’t getting the exposure they once did organically. Facebook business page posts are now seen only by a small percentage (some report…

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What Makes or Breaks a Successful Small Business?

Posted in Jan, 15th, 2019 Marketing, News & Views by AMAC Small Business Solutions

What makes or breaks a successful small business? There are several key commonalities among businesses that succeed, according to several studies polling entrepreneurs. Here’s a closer look at four things successful business owners do right—and one thing they need to do better. What successful entrepreneurs do right They start strong. In a poll of 500 successful entrepreneurs,…

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4 Steps to Brainstorming a Great New Business Idea

Posted in Jan, 8th, 2019 Marketing, News & Views by AMAC Small Business Solutions

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You know you want to start a business—you’re dying to tell your boss, “So long,” and take charge of your own destiny. There’s just one problem: You’re not sure what type of business you want to start. Maybe you’ve got a general idea you want to start a business in a certain industry—such as fashion,…

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