Posted in Jun, 11th, 2019 Marketing, News & Views by AMAC Small Business Solutions
Every new business venture starts with business contracts. A business contract is a legally binding agreement between two or more parties. The goal is to have agreements that set clear expectations. This means all parties understand and agree to the arrangements, obligations and responsibilities detailed in the contract. You have to handle business contracts almost…
Posted in Jun, 11th, 2019 Marketing, News & Views by AMAC Small Business Solutions
Visual merchandising (the way you display products) and design (the look of your store) work together to attract shoppers into your retail store, lead them through your displays, attract their attention to specific products, and persuade them to buy. Download this checklist to help you determine the visual merchandising and design for your store. Effective…
Posted in Jun, 4th, 2019 Marketing, News & Views by AMAC Small Business Solutions
The sales and marketing section of your business plan is especially crucial because it determines how you’ll plan on generating profit and describes how you intend to create exposure to best sell your product. It’s in this area of your business plan that you’ll hone the key elements of your marketing strategy. The actual implementation…
Posted in Jun, 4th, 2019 Marketing, News & Views by AMAC Small Business Solutions
Buy-sell agreements are documents that re-allocate partial ownership of a business or the entirety of the business should certain events develop down the line. This agreement is commonly used when a business owner no longer desires to own the enterprise or is no longer capable of acting as the owner. Buy-sell agreements also serve the purpose of…
Posted in Jun, 4th, 2019 Marketing by AMAC Small Business Solutions
If you know how to follow today’s rules for getting attention, press releases can still be an effective marketing tool for small businesses. Are press releases still an effective marketing tool for a small business? Yes, if you know how to follow today’s rules for getting attention. Here are the essential elements of a modern…
Posted in May, 21st, 2019 Marketing, News & Views by AMAC Small Business Solutions
In the last twenty years, the one question I have been asked the most is: what are the keys to your success? As a business owner and an entrepreneur at heart, I have learned many lessons that I’d like to share with you. Here are my top 10 tips that can help you succeed as…
Posted in May, 21st, 2019 Marketing, News & Views by AMAC Small Business Solutions
Small business owners wear many hats. From marketing to managing, they have to be intimately involved in every aspect of their business if they want to succeed. Yet, many small business owners are not fully equipped to handle managing their finances and accounting. Money is key to a small business’ success, and every owner should…
Posted in May, 21st, 2019 Marketing, News & Views by AMAC Small Business Solutions
Through no fault of their own, freelancers sometimes struggle with an image problem. Some prospective customers have had negative experiences with independent contractors in the past, and that distorts their perception of all freelance professionals. So, how can you overcome resistance and gain the trust of hesitant prospects? Consider these tips for building their confidence…
Posted in May, 21st, 2019 Marketing, News & Views by AMAC Small Business Solutions
Have you thought about taking your business global? Businesses that sell to international customers grow more quickly, make more sales, and employ more people. What’s not to like about that? May is a perfect month to get started as it happens to be World Trade Month, which celebrates companies that sell goods and services around…
Posted in May, 14th, 2019 Marketing, News & Views by AMAC Small Business Solutions
The human attention span is evolving and that has important implications for marketers. What type of marketing content gets and holds people’s attention—and how can you create it? Here’s what you need to know. Attention spans are evolving While there’s lots of lamentation about how our attention spans are being destroyed by the internet, a…