Marketing

Multiple Computer Monitors: Advantages and Disadvantages

Posted in Apr, 23rd, 2019 Marketing, News & Views by AMAC Small Business Solutions

Are you looking to increase productivity in your small business? Some entrepreneurs and professionals find it helpful to have access to multiple computer monitors. This type of setup can potentially improve collaboration, productivity and even location flexibility. But there are also some potential drawbacks, from money and space constraints to the potential for distractions. If…

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What Really Impacts Your FICO Score?

Posted in Apr, 23rd, 2019 Marketing, News & Views by AMAC Small Business Solutions

For most small businesses, the owner’s personal credit score will be part of the creditworthiness decision when a lender evaluates your business loan application. As a result, it’s important for business owners to monitor their FICO scores and take actions that will help them build a strong personal credit history. These are five metrics used…

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4 Essential Tech Tools for Scaling a Small Business

Posted in Apr, 23rd, 2019 Marketing, News & Views by AMAC Small Business Solutions

Many ambitious young businesses aspire to become the next startup success story. While few businesses experience major growth overnight, learning to manage an organization that’s expanding at any measurable rate is no simple task. Many businesses simply fall short of aligning their operations to scale properly. A scalable business is one with the ability to…

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10 Tech Tools Your Business Should Start Using Right Now

Posted in Apr, 16th, 2019 Marketing, News & Views by AMAC Small Business Solutions

In today’s world, your business might experience unprecedented growth virtually overnight. A viral video, a well-positioned ad, a successful presentation at a conference — all could contribute to a sudden influx of customers. The question is: Are the tools your business relies on robust enough to handle it? Below, we’ve compiled 10 essential apps that…

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Direct Mail is Hot Again. Here’s How to Use It

Posted in Apr, 9th, 2019 Marketing, News & Views by AMAC Small Business Solutions

From Glossier to Quip, a variety of hip new companies is targeting millennials with…mailers? From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy, and Modcloth have all started targeting customers via direct mail, Voxnotes. Here’s why direct mail is hot again and how your business can use it…

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The 5 Elements of a Unified Marketing Strategy: Print and Digital

Posted in Apr, 9th, 2019 Marketing, News & Views by AMAC Small Business Solutions

We live in a digital world, but any good marketing strategy involves both print and digital efforts. In fact, A 2018 FedEx survey found that 85 percent of consumers are more likely to shop with a small business that has professionally, custom printed materials. What’s more, direct mail marketing has the highest conversion rates, above all online…

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How Brick-And-Mortar Stores Can Compete with Amazon

Posted in Apr, 2nd, 2019 Marketing, News & Views by AMAC Small Business Solutions

Do you lie awake at night worrying about going head to head with Amazon in a modern day David vs. Goliath showdown? Especially when you consider that almost half of all online spending in the United States occurs on Amazon, a survey by BigCommerce reports. A whopping 83% of US consumers have bought something on Amazon in…

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Web Analytics: The Secret to Growing Your Business

Posted in Apr, 2nd, 2019 Marketing, News & Views by AMAC Small Business Solutions

One of the most important steps in any marketing campaign is measuring the results.  Using web analytics allows you to measure the results of your online marketing and your website’s effectiveness. Sound intimidating? It isn’t. Google Analytics is a free, powerful tool and a great place for small business owners to get started. Google also provides a lot…

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Attention Entrepreneurs: Walmart Is Now Accepting Applications for 2019 Open Call for U.S.-Manufactured Products

Posted in Apr, 2nd, 2019 Marketing, News & Views by AMAC Small Business Solutions

If you’ve ever dreamed of potentially reaching thousands of customers with your U.S.-manufactured products, now is the time to act: Walmart is accepting applications for its 6th annual Open Call, scheduled for June 18 and 19 at the company’s Home Office campus in Bentonville, Arkansas. Apply today by visiting Walmart-jump.com for the opportunity to secure a face-to-face pitch meeting with…

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DOL Proposed Rule Improves Clarity on Joint Employer Standard, Says Advocate for Entrepreneurs

Posted in Apr, 2nd, 2019 Marketing, News & Views by AMAC Small Business Solutions

Washington, D.C. – Yesterday, the U.S. Department of Labor (DOL) released a proposed rule on joint employer “to revise and clarify the responsibilities of employers and joint employers to employees in joint employer arrangements.”  Small Business & Entrepreneurship Council (SBE Council) president & CEO Karen Kerrigan welcomed the proposed rule, which offers a common-sense test along with a…

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