Marketing

How to Create Great Web Content

Posted in Oct, 1st, 2019 Marketing, News & Views by AMAC Small Business Solutions

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I was recently asked what my idea of perfect web content is. My answer: Something that evokes a reaction—whether it’s joy, surprise or anger. As an emotional person, I’m a sucker for anything that makes me happy or makes me cry (for good reasons). But evoking emotion is not the only ingredient you need to…

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How to Brand Yourself (Even if You Hate the Term “Personal Branding”)

Posted in Sep, 17th, 2019 Marketing, News & Views by AMAC Small Business Solutions

In an age when anyone with an internet connection and the right content can reach an audience of millions, personal branding is officially a priority. But even if you aren’t looking to be the next big influencer, your personal brand still matters. Whether you’re working for a business or running your own, branding yourself correctly can give…

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How to Market with Brand Advocates

Posted in Sep, 17th, 2019 Marketing, News & Views by AMAC Small Business Solutions

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You’ve undoubtedly heard of influencer marketing—the concept of using popular social media influencers to help promote your business brand. For a small business, however, working with influencers can sometimes be beyond your budget. That’s where brand advocates can come in. Keep reading to learn what brand advocates are, what they can do for your business,…

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5 Ways to Get the Most from Your Team

Posted in Jul, 16th, 2019 Marketing, News & Views by AMAC Small Business Solutions

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My four-person executive team carved out two days to meet to review, brainstorm and update our company’s strategic plan.  We started the meeting like we do so many of planning session by listing out all the victories we’ve enjoyed as a company during the previous quarter. The list was long and full of things we…

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From Battle to Business: How the Military Prepared Me for the Corporate World

Posted in Jul, 16th, 2019 Marketing, News & Views by AMAC Small Business Solutions

College tuition isn’t the only rising cost in the education world. An increase in demand has produced inflated business school prices, and a two-year MBA sets the average graduate back more than $60,000. Many aspiring businesspeople view it as a small price to pay to get ahead, but… …what if I told you that the organization…

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Key Tips: Starting a Business

Posted in Jul, 16th, 2019 Marketing, News & Views by AMAC Small Business Solutions

As an economist, author, entrepreneur, and professor who taught innovation and entrepreneurship to MBA students for a decade, I’ve come across seemingly countless articles and books serving up tips on how to start a business. And there’s a lot of good stuff out there. For example, I used Start Your Own Business for the course I taught….

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How to Get the Most From Your Marketing Budget

Posted in Jul, 9th, 2019 Marketing, News & Views by AMAC Small Business Solutions

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Are you getting good results from your small business marketing? If your results are falling short of your expectations, perhaps it’s because you’re not investing enough money in your marketing campaigns. How much money should a small business spend on marketing annually, and how can you make the most of your precious marketing budget? Here’s…

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Tools for Veteran Entrepreneurs

Posted in Jul, 2nd, 2019 Marketing, News & Views by AMAC Small Business Solutions

Veteran business owners play a significant role in the US economy. In 2016, the US Census Bureau reported that veterans own a whopping 7.5% of small businesses in the US – that’s 405,235 businesses out of 5.4 million nationwide! The best part is that not only do these brave entrepreneurs have an incredible drive to pursue their…

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Women at Work: How to Offer and Receive Support

Posted in Jul, 2nd, 2019 Marketing, News & Views by AMAC Small Business Solutions

Running a business is hard. And I would argue that running a business as a woman is even harder. According to the World Economic Forum’s World Gender Gap Report, women work on average 50 more minutes a day or 39 more days a year than our male counterparts. And women still carry the bulk of unpaid…

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How the Biggest Brands Form an Emotional Connection with Their Consumers

Posted in Jun, 18th, 2019 Marketing, News & Views by AMAC Small Business Solutions

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The jury is out — MLBM has just released its 2019 BIS Report, presenting the 10 most intimate brands in the US right now. And for the first time ever, Apple has been toppled by Disney to become America’s top brand based on consumer intimacy. Called Brand Intimacy, this data-heavy and customer-centric approach to branding and marketing…

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