Marketing

You Have a Business Idea, What’s Next?

Posted in Oct, 30th, 2018 Marketing, News & Views by AMAC Small Business Solutions

You have that business idea. You think it could really work and you think you want to try. So, what’s next? What are the first steps to take? Sure, the obvious is that you develop your business plan. But how does that really happen in practice? How do you develop that initial plan? Let’s look…

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How to Establish Business Credit for the First Time

Posted in Oct, 30th, 2018 Marketing, News & Views by AMAC Small Business Solutions

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Access to cash and credit is a business’s lifeline. Business credit allows a company to to borrow money that can be used to purchase products or services. It is based on the trust that payment will be made in the future. Why establish business credit? For business owners, having a separate legal entity, such as…

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Get Found Online with These 3 SEO Tactics

Posted in Oct, 9th, 2018 Marketing, News & Views by AMAC Small Business Solutions

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Search engine optimization (SEO) is more important than ever for getting found online—and getting customers to buy from your business. That’s because online search has become the primary way potential customers find local businesses. Don’t believe me? A whopping 87% of people used a search engine to find a local product or service in the…

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How Encore Entrepreneurs Can Manage Their Risk

Posted in Oct, 9th, 2018 Marketing, News & Views by AMAC Small Business Solutions

When Enegis president Jeffrey Eppink founded his energy consulting company in 2007, it wasn’t exactly a roll of the dice. Eppink, then 51 years old, had 25-plus years of experience working for two leading energy companies, among other places. Since he knew and liked the energy industry, he bought out the consulting practice where he…

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18 Ideas for Marketing a Seasonal Business in the Off-Season

Posted in Oct, 2nd, 2018 Marketing, News & Views by AMAC Small Business Solutions

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  Does your business rely on seasonal customers? Whether you own a surf school, a patio furniture store or an ice cream shop, you know how slow business can get during the off-season. Try these marketing ideas to keep customers engaged (and buying) all year long.   Offer off-season specials. There’s a reason desert resorts slash…

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Mastering Instagram for Your Business

Posted in Sep, 25th, 2018 Marketing, News & Views by AMAC Small Business Solutions

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Instagram boasts over 1 billion highly engaged monthly active users as of June 2018. If your business is not marketing on the Instagram bandwagon, you’re missing a tremendous (and FUN) opportunity. Back in January 2018, I published a blog sharing how small business owners can take advantage of Instagram to extoll the many cool features available. Let’s take a…

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Inflation, Economic Growth and the Labor Market

Posted in Sep, 18th, 2018 Marketing, News & Views by AMAC Small Business Solutions

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The U.S. Bureau of Labor Statistics reported that the Consumer Price Index (CPI) increased by 0.2 percent in August. Over the past 12 months, the BLS reported that CPI inflation ran at 2.7 percent. And if we look at the last six months, the annualized rate of inflation was only 1.6 percent. Starting in February of this…

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Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively

Posted in Sep, 18th, 2018 Marketing, News & Views by AMAC Small Business Solutions

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Generating and retaining customers is the lifeblood of every small business in the world. Which is why it’s no surprise that business owners find marketing the #1 biggest challenge. We recently ran a survey with 304 business owners to uncover their biggest interests and challenges when running a business. Around 33% said marketing was their biggest…

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Posting Changes Show No Signs of Slowing Down: How Employers Can Keep Up

Posted in Sep, 11th, 2018 Marketing, News & Views by AMAC Small Business Solutions

Feeling overwhelmed by labor law posting compliance? Not sure what’s necessary for your business right now? You’re not alone. According to the second annual National Small Business Compliance Pulse Survey, sponsored by ComplyRight, fewer than 50% of small business employers are fully confident in their understanding of federal, state and local employment laws and regulations. Further,…

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It’s 2018. How Can You Not Have a Website Yet?

Posted in Sep, 11th, 2018 Marketing, News & Views by AMAC Small Business Solutions

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As we hurtle through yet another year, there’s still a great divide between two kinds of small business owners: Those who have business websites, and those who don’t. Fortunately, small businesses are realizing the importance of a business website. Nearly two-thirds (64%) of small business owners in Clutch’s 2018 Small Business Survey have a business website, and…

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