Gurian Tax & Business Services
We simplify business. We simplify life.
After spending a few years of collegiate life preparing for an academic career in Physics, Elliot Gurian made a life decision to change direction. It wasn’t a spur of the moment thing, since he recollects his mother’s stories of him being content as a small child for long periods of time stacking and re-stacking pennies, so it seemed logical to him to pursue a livelihood geared toward something akin to financial symmetry. And for his clients in Matamoras and the Pennsylvania, New York, and New Jersey area, his decision to pursue an accounting career was a good one.
Elliot earned his CPA in 1981, and formed his solo practice in 1984. It was a two-room office in Port Jervis, New York and it served as the training ground for Elliot as a small business owner…you know, the situation where the owner does it all, from servicing clients to sweeping the floors. Looking back on this time, he recognizes that this opportunity to actually be a small business owner has contributed tremendously to his ability to understand the challenges facing other small businesses. Being able to identify with the issues they face, he has been able to craft time-saving services that have improved the lives of so many of his clients.
Gurian Tax & Business Services presently serves roughly 400 companies and individuals, about three quarters of whom are individual tax clients. The remaining clients are primarily small businesses in the tri-state area to which the firm provides general accounting services, including payroll processing for restaurants, automobile-related businesses, and medical offices, for example. Although he competes with the “big guys,” like ADP, Paychex, and so on, Elliot finds that his understanding of the nuances of small business operations allows him to adapt his services more fluidly to their needs.
“My main objective in serving my clients is to make their operations and information flow easier,” notes Elliot, “which in turn makes their life easier.” Convincing new and potential clients that investment in up-to-date accounting and information recording methods will produce substantial payback in the long run is something Elliot considers to be his main challenge in growing his practice. “My long-term clients recognize the value of what we do,” he observes, “and it comes to them in the form of time saving and a generally easier way of operating their business.”
From a technology standpoint, Elliot relies on the use of online resources, like Facebook, Pinterest, LinkedIn and others as a means to make potential clients aware of his services, as well as a fairly robust website (www.guriantax.com) that outlines the full scope of the firm’s services. These media, coupled with the dependable and highly reliable word-of-mouth approach, have served him well over the years, and have enabled him to retain clients in an economy that forces many businesses to continually re-evaluate their outside service expenditures.
Gurian Tax & Business Services has been operating out of its 311 Pennsylvania Avenue location in Matamoras, Pennsylvania since December of 2012, providing a range of services in nine business categories:
- Payroll Processing
- Tax Preparation
- Tax Representation
- Forensic Accounting
- Quickbooks Training
- Online Accounting
- Daily Money Management
- Business Consulting
In the Business Consulting area, Gurian Tax & Business Services also provides Web development and social media services through its sister company Semantikas, a multimedia specialty enterprise offering a wide range of technical, marketing, Internet, and Social Media consulting and development services.
Elliot’s qualifications include, in addition to his CPA credentials, recognition as a QuickBooks Certified Advisor and a Certified Daily Money Manager, and he has earned the Certificate of Achievement in Business Valuations from the American Institute of Certified Public Accountants (AICPA). Locally, Elliot is noted for his professional yet personable demeanor, and for his long-standing commitment to be responsive to his clients. He sums up his philosophy of service this way, “I am always available to guide you, answer questions or just catch up about Family!”
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