The 5 Elements of a Unified Marketing Strategy: Print and Digital

Posted in Apr, 9th, 2019 Marketing, News & Views by AMAC Small Business Solutions

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We live in a digital world, but any good marketing strategy involves both print and digital efforts. In fact, A 2018 FedEx survey found that 85 percent of consumers are more likely to shop with a small business that has professionally, custom printed materials. What’s more, direct mail marketing has the highest conversion rates, above all online…

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How to Use Marie Kondo’s Decluttering Principles in Your Business

Posted in Apr, 9th, 2019 News & Views by AMAC Small Business Solutions

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Have you heard of Marie Kondo? The Japanese tidying expert and author of the bestselling book The Life-Changing Magic of Tidying Up is enjoying renewed popularity in the U.S. right now. Her hit Netflix show Tidying Up With Marie Kondo shows the decluttering expert helping people clear the clutter from their homes—and their brains. But Kondo’s approach to decluttering,…

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How Brick-And-Mortar Stores Can Compete with Amazon

Posted in Apr, 2nd, 2019 Marketing, News & Views by AMAC Small Business Solutions

Do you lie awake at night worrying about going head to head with Amazon in a modern day David vs. Goliath showdown? Especially when you consider that almost half of all online spending in the United States occurs on Amazon, a survey by BigCommerce reports. A whopping 83% of US consumers have bought something on Amazon in…

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Web Analytics: The Secret to Growing Your Business

Posted in Apr, 2nd, 2019 Marketing, News & Views by AMAC Small Business Solutions

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One of the most important steps in any marketing campaign is measuring the results.  Using web analytics allows you to measure the results of your online marketing and your website’s effectiveness. Sound intimidating? It isn’t. Google Analytics is a free, powerful tool and a great place for small business owners to get started. Google also provides a lot…

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Attention Entrepreneurs: Walmart Is Now Accepting Applications for 2019 Open Call for U.S.-Manufactured Products

Posted in Apr, 2nd, 2019 Marketing, News & Views by AMAC Small Business Solutions

If you’ve ever dreamed of potentially reaching thousands of customers with your U.S.-manufactured products, now is the time to act: Walmart is accepting applications for its 6th annual Open Call, scheduled for June 18 and 19 at the company’s Home Office campus in Bentonville, Arkansas. Apply today by visiting Walmart-jump.com for the opportunity to secure a face-to-face pitch meeting with…

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DOL Proposed Rule Improves Clarity on Joint Employer Standard, Says Advocate for Entrepreneurs

Posted in Apr, 2nd, 2019 Marketing, News & Views by AMAC Small Business Solutions

Washington, D.C. – Yesterday, the U.S. Department of Labor (DOL) released a proposed rule on joint employer “to revise and clarify the responsibilities of employers and joint employers to employees in joint employer arrangements.”  Small Business & Entrepreneurship Council (SBE Council) president & CEO Karen Kerrigan welcomed the proposed rule, which offers a common-sense test along with a…

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3 Reasons to Liven Up Your Marketing with Visual Content

Posted in Mar, 26th, 2019 Marketing, News & Views by AMAC Small Business Solutions

As the old adage goes, “A picture is worth a thousand words.” In reality, visual content like photos, images and videos are worth so much more in the grand scheme of your digital marketing strategy. Would you believe that you remember more of what you learn visually than what you read on-screen or in a…

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The Secret to Getting Found on the Web

Posted in Mar, 26th, 2019 Marketing, News & Views by AMAC Small Business Solutions

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Oh, how we all wish we knew the secrets to getting your business’s website to the top of search engine results. Yes, you can pay for the right to be on top, and I’m not saying that isn’t worth trying if your budget allows, but that’s getting ahead of myself. Clutch recently surveyed some small business…

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Product Sourcing Tips

Posted in Mar, 26th, 2019 News & Views by AMAC Small Business Solutions

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Excitement abounds: there is demand for your new product.  Now comes the really hard part – the product needs to be made. Be aware that you will be entering perhaps the most challenging and risky part of developing and growing your business. Product sourcing (the first steps in the supply chain management) is getting your…

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3 Every Day Planning Essentials for All Businesses

Posted in Mar, 26th, 2019 Marketing, News & Views by AMAC Small Business Solutions

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Formal business plan or not, here are three planning essentials that all business owners need to do. You may or may not need a business plan document for your business. Some businesses have what I call a “business plan event” that requires preparing the plan document for outsiders. Common business plan events are applying for…

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